Pioneer: Tailor & Alterations

Brand Refresh: Logo Redesign, brand identity & vision.
Typeface: Raleway families.

Originally established as Pioneers, nestled in the heart of San Francisco's Excelsior and Outer Mission neighborhoods, Pioneer: Tailor & Alterations has been proudly serving the city with impeccable barong tagalog services and personalized tailoring.

What is Barong Tagalog? Barong Tagalog is a traditional Filipino formal attire, commonly worn at events such as weddings and in professional settings like offices and government functions. Crafted from "pinya," a fiber extracted from the pineapple fruit, it boasts a lightweight feel, a translucent appearance, and a unique texture.

Tita Gina has been instrumental in preserving tradition and introducing new generations to the elegance of Filipino traditional style.

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