Hilda's emblem draws inspiration from the paper trays cradling each hopia, symbolizing nostalgia and the affection infused into their food. It also resembles a crown, fitting for Hilda's longstanding presence as a culinary monarch in the Excelsior neighborhood. Some travel across the Bay Area to savor Hilda's famous hopia, a Filipino delicacy akin to moon cakes but with a unique Pinoy twist.

Situated at the intersection of Persia & Paris in San Francisco, Hilda's is a cherished family-run bakeshop known for its delectable hopia and a variety of other Filipino desserts and delicacies.